Desert Style '13

Dr. York Spectacle Maker - Andy Wolf Summazeit sunnies

intiMINT - Greta Lace Bralette

Grey City - Wave

Buddha Mama - Endless Knot Collection

R.B. of McD - #4 Leather Backpack

JOA + CLOSET - Purple Aura Triangle Necklace

ShopWasteland - iPhone 4 Spike Case

Twistband - Tie Dye Paige Headband

For Love and Lemons - Dreamer Tent Dress

SS13 SNEAK PEAK //

The Spring/Summer 13 collection fuses striking color washes, understated metallics and shimmering iridescents with a delicate, muted color palette for a look that is playful yet refined. 

These adorb's little skinnys are making me SCREAM for Summer at the beach!

About Eugene Is My Middle Name

Eugene Is My Middle Name is a Los Angeles based premium denim line, featuring an assortment of the finest denim, knits and wovens in original washes, playful colors and ombre styles. Founded by award-winning eccentric creatives who bring their imaginations to every collection, the brand sees fashion as the most intimate of creative expression, taking an artistic approach on life and clothing. The brand donates a percentage of profits towards charities aimed at empowering lives globally.

Available from Scoop NYC.

When Life Throws You Lemons //

for love and lemons

DYING. 

UGLYrich LA

I recently came across this SICK new custom silkscreen company, based out of Venice Beach CA. 

You know me, I'm a fan of anything out of Venice, LA, Edgy, Different, Rad Surf Vibe, Unique, Fucked Up, etc...

This designer is just that...plus more. 

UGLYrich draws original and unique designs [that are sick], and hand silkscreen's them onto t-shirts with no seems and random details. 

What I love most...is that he does this all in his board shorts, drinking a beer, with his buddies, while looking over Venice Beach. 

This video just hit the interwebs...and I love it. 

Cant wait to see more from UGLYrich xx

www.uglyrichla.com

DEOS CONTEST: WINNER

Thank you EVERYONE who entered the DEOS x NEONblack contest!

A big CONGRATS to 

:::Chrissy Paul:::

I hope you all had so much fun creating your favorite DEOS summer look, all the outfits were so soooo cute...lot's of outfit inspiration going on.

Stay tuned for many more contests this summer xx

S A L E : A L E R T

Well, well, well...

It's FRIDAY annnnnnd Memorial Day weekend!!!

To kick things off on the right foot, grab yourself some yummy 

LA made frocks over at LAmade! They are holding a special Memorial Day Sale, 

which is up to 70% OFF!

Their stuff is really cute, comfy and perfect for this upcoming summer!

Ok, now GO...because I'm about to grab myself a margy (or 3) 

and start the weekend off xx

W I L D : H O R S E S

Are you guys dying over the new Bona Drag editorial!?

Sick.

I love the first shot!

PS-today is their last day of having their 25% OFF EVERYTHING SALE!

Go check it out HERE and enter code: HERECOMESTHESUN

You're welcome.